about naturita
A natural lifestyle brand inspired by comfort, simplicity, and thoughtful design.
about naturita
naturita began with a shift in awareness
After years working in fashion through modeling and runway, I started noticing how deeply the materials we wear affect the way we feel. That awareness opened my eyes to everything women use on their bodies every day, from clothing and fabrics to creams, oils, makeup, and skincare.
I realized how common synthetic materials, harsh ingredients, and unnecessary chemicals had become, even in products meant to make us feel beautiful.
When I returned to more natural materials and organic ingredients, everything felt different. Beauty became less about covering or changing myself, and more about choosing what feels pure, healthy, and aligned with the body.
Naturita was created from a simple belief: women shouldn’t have to choose between beauty and wellness. Every product is made to feel elegant, feminine, and natural, while supporting the skin, the body, and everyday life.
naturita's foundation of wellness
Naturita’s skincare products began as my husband Cole’s personal formulas, created after a lifelong struggle with severe eczema and a deep search for natural skin healing.
Through years of studying herbalism, Ayurveda, natural ingredients, and formulation, he developed skincare products made to support the body with simple, nourishing ingredients. Before Naturita, he sold his natural skincare for five years to customers looking for gentle support with dryness, irritation, blemishes, dark spots, signs of aging, and everyday skin discomfort.
That experience now shapes Naturita’s skincare: formulas created with care, tested through real use, and rooted in the belief that beauty should work with the body, not against it.
our philosophy
“beauty should work with the body, not against it.”
Natural Intelligence
Natural materials and organic ingredients allow the skin to breathe and regulate temperature in a way synthetic fabrics and harsh formulas cannot. From clothing to skincare and beauty, When garments are made from the right materials and designed with care, the difference is immediately noticeable.
Feminine Beauty
Naturita combines natural materials, thoughtful ingredients, and elegant design to create products that feel feminine, effortless, and aligned with the body. Each piece is made to support a woman’s natural beauty in everyday life.
our craft
Each Naturita piece is made in the United States in production runs. This allows us to focus on quality, thoughtful construction, and products designed with care, intention, and lasting beauty.